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March 07, 2005
CONSUMER E-MAIL: The Extender

Dear Charmin,
First of all, let me say how much I enjoy your product. I am a longtime user of Charmin Ultra and believe it to be the finest toilet paper available. Many people believe that "toilet paper is toilet paper" and therefore it does not matter which brand you purchase. I feel sorry for them.
I do, however, have a quibble. The "mega rolls" which Charmin recently introduced are too large for my toilet-paper holder. I can barely get the roll on there and, once I do, it does not spin freely. I suspect I am not the only Charmin customer who has this complaint. I would be happy to send a photograph of the "mega roll" on my holder so you can see the situation for yourself.
All the best,
Tom
[Click "CONTINUED" for reply]
Hi Tom,
Thanks for the great message about Charmin Ultra! Your reaction is just what we hoped for -- I can't wait to share your comments with the rest of our Team.
I'm sorry our new Mega Roll doesn't fit your bathroom tissue holder. I live in an older house with concave, ceramic tissue holders built into the walls. With our new Charmin Extender, I can even use Mega Rolls where I had trouble using longer-life rolls before. I was doubtful these huge rolls would fit AND turn in my holders, but I took the leap and bought a package. The Extender works great, and even my kids noticed how long the roll lasts. (With a family of 6, we go through lots of bathroom tissue.)
The Charmin Extender is a brand new item available on Mega Roll packages for a limited time. The Extender replaces your current spindle and allows Mega Rolls some extra room because it extends out beyond the normal spindle. I hope you'll look for Mega Roll packages of Charmin and Charmin Ultra at your local stores and give it a try. Also, you can learn more and order a free Charmin Extender at http://www.charmin.com/en_us/pages/prod_mega.shtml (You can also enter our Mega-Over Sweepstakes, but you don't have to do so to get a Charmin Extender.)
Your satisfaction means a great deal to us, and we'd like to follow up with you by postal mail. Please reply to this message with your complete name and postal address, and then allow 7 to 10 days for delivery. I'm also sharing your comments with the rest of our Team. We appreciate your offer to send a picture, but it's not necessary.
Hope to hear from you soon.
Ruth
Charmin Team
P.S. Tackle that spring cleaning with Mr. Clean Magic Reach, an easy-to-use tool that helps you clean your bathroom from top to bottom! And preserve the bright colors of your spring wardrobe with Tide Coldwater, our new deep-cleaning formula that removes tough stains even in cold water. Saves you money, too! Check them out at mrclean.com and Tidecoldwater.com.
Posted by teb at March 7, 2005 07:59 AM
