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May 11, 2005
A brief guide for journalists writing about the recently announced Rolling Stones world tour
Make use of the band’s song titles to spice up that bland lead. Example: "It seems the Rolling Stones still can’t get no satisfaction." Or "Start them up! Mick and Keith are preparing to embark ..." Stay away from more obscure Stones songs. If you write "They may not be taking a silver train, but the Rolling Stones are hitting the road" most people won’t know what you’re talking about.
The members of the Rolling Stones are old. This should be mentioned often and high in the story. Consider playing with the name of the band a bit. Example: "The Rolling Stones are determined not to gather moss." Or turn it around and say: "The Rolling Stones may be gathering moss but that doesn’t mean they can’t rock."
When mentioning when the band will be in your area, don’t say "The Rolling Stones will arrive in TKTK on TKTK." Instead say "The Stones will roll into town ... " See the difference?
Follow these simple rules and you will be on your way to writing a first-rate Rolling Stones article. And remember: Sometimes you can get what you want!
Posted by teb at May 11, 2005 09:43 AM