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June 06, 2005
CONSUMER E-MAIL: Oil of Olay
Dear Oil of Olay,
First of all, I want to say how much I enjoy your products. As a fair-skinned person, I make certain to use Oil of Olay Complete All Day Moisture Lotion (SPF-15) each morning to protect my face from the sun's ravages. It's an important part of my morning routine.
That said, I've noticed that your advertisements feature women using the products, but never men. I feel that there should be more gender-balance in your marketing. If you are unable to find a man willing to be in your commercials, I would be glad to do so free-of-charge. I should point out that while I am not "handsome" in the strict sense, I consider myself presentable.
Thanks again for all your great work.
Tom
[CLICK 'CONTINUED' FOR REPLY]
Glad to hear you like our Olay Complete All Day Moisture Lotion, Tom.
Excellent question! We know there are plenty of smart men who have discovered the benefits they get from using Olay in their cleansing and skin care regimes. We focus our ads on women since they're the majority of Olay consumers, but more men are becoming aware of their skin care needs.
Our skin care products are designed for all skin types. Although the versions with fragrances are designed with women in mind, they're great for men to use as well.
Thanks for stopping by.
Karen
Olay Team
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Posted by teb at June 6, 2005 08:52 AM