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August 03, 2005
Sweet memories
From the Los Angeles Times:
A team led by psychologist Elizabeth Loftus of the University of California-Irvine found that it could persuade people to avoid fattening foods by implanting unpleasant childhood memories about the food -- even though the event never happened.
-- You’re seven years old. You open the freezer to get yourself a scoop of triple-fudge ice cream. Just then you are mauled by a wolverine.
-- You’re eating a bag of potato chips. And everyone at school is staring at you. And you’re naked. Except for a pink bonnet.
-- You reach into your backpack to get a bag of Skittles. Instead you find a letter from your parents explaining that they’ve never really loved you.
-- At lunch, you buy yourself a cupcake. When you take the first bite you discover that it isn’t a cupcake at all. No, it’s a bomb.
Posted by teb at August 3, 2005 09:50 AM