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October 05, 2005
CONSUMER E-MAIL: intelligent, informed buying decisions
Dear Windex,
I saw your commercial with the talking birds that fly into the window because it's so clean they think it's not really a window. Ha ha! That cracked me up. Stupid birds! It serves them right.
Maybe in future commercials you could feature other animals. Like, maybe a bear might try to walk through an opening when -- whoops! -- there's a sliding-glass door there! Sucker! Ha ha ha.
Anyway. Keep up the good work!
all the best,
Tom
[CLICK 'CONTINUED' FOR REPLY]
Dear Tom,
Thank you for your thoughtful e-mail to SC Johnson about our WINDEX(r) commercial. We always appreciate hearing from our consumers, and compliments are especially nice to receive.
I'm happy to hear the commercial made you laugh. Like many companies, we have a policy for product advertising that states, in part, "Product advertising will inform potential users about our products and their benefits to help them make intelligent, informed buying decisions."
We set high standards for our advertising because we hope our consumers will be impressed with the results. When we receive comments like yours, we know we've been successful.
Thank you again, Tom, for taking the time to e-mail us, and your comments will be shared with the appropriate people in our company.
We appreciate your interest in our products. As a loyal SC Johnson consumer, a packet of money saving coupons featuring some of our newest products has been sent to the address you provided. The packet includes coupons for you to enjoy as well as coupons to share with friends.
If you have future comments or product information needs, we invite you to visit or e-mail us again at www.scjbrands.com.
Regards,
Nancy H.
Consumer Resource Center
SC Johnson, A Family Company
Posted by teb at October 5, 2005 06:40 AM