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October 03, 2005
The Washington Post's "Sunday Source"
Basic Story: The Post’s section for 20- and 30-somethings who apparently can’t read more than three consecutive sentences and consequently need everything broken-up into small chunks of text and embellished with lots of colorful graphics.
Sample Grab: "Is a personal shopper right for you?"
What You’ll Love:
What You Won’t: The "Media Mix" chart includes the categories "What You’ll Love" and "What You Won’t" for each reviewed item. But, see, not everything is kinda good and kinda bad. Some things suck. Some things do not suck. Real critics help us distinguish between the two. And the "reviews," if you can call them that, are often maddeningly cryptic. The "What You Won’t" category for the new Fiona Apple album says some songs "come off a little too smart alecky--which, of course, is sort of the point." WHAT IN THE WORLD DOES THAT MEAN?!?
The paper’s advertising department says the section was "... created for young, energetic and self-actualizing D.C., Maryland and Virginia adults with money to spend on the activities they love. Created for you as a stirring new way to get to them first." Yuck.
Grade: F-
Posted by teb at October 3, 2005 06:47 AM