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November 22, 2005
How the makers of "Rainbow Treasures" cereal might defend themselves if the makers of "Lucky Charms" accused them of copying their idea
For starters, our mascot is a parrot with an eye-patch. Yours is a creepy leprechaun. Yes, we have marshmallows. And, yes, we also use a rainbow on our packaging. But do you really think you’ve cornered the market on rainbows and marshmallows? I mean, come on.
Now, you have a point about the marshmallow in the shape of a yellow moon. I agree that’s more than a coincidence. Think of it as a tribute, a nod to your cereal. That’s all. Okay, we also have a marshmallow that looks a heck of a lot like your green clover. But, really, it could easily be a green foot or a green bell or just a shapeless green marshmallow-y mass. Who can tell?
And what about our purple M? You guys don’t have a purple M. What you have is a purple horseshoe which, I think we can all agree, is completely different.
Anyway, I’m glad that’s settled. All this arguing, though, has made me hungry. I think I’ll pour myself a nice big bowl of Rainbow Treasures. They’re supernaturally delicious!
Posted by teb at November 22, 2005 12:03 AM