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November 16, 2005
Steinman vs. Kegger
From an Associated Press article:
In the first nine months of the year, Anheuser-Busch saw its share of shipments slip by 1.1 points to 48.7 percent, while Miller was flat at 18.2 percent, said Benj Steinman, publisher of the trade newsletter Beer Marketer's Insights.
Not everyone agreed with Steinman’s figures. “Those numbers don’t give you the complete picture,” said Lou Kegger, publisher of a competing trade newsletter, Brew Times. “Steinman ignores overseas sales and doesn’t fully account for grocery-store distribution.”
Steinman called Kegger’s statements “nonsense” and accused Kegger of manufacturing a controversy in order to promote his newsletter. “The man’s last name isn’t even Kegger,” Steinman said. “It’s Radcliffe. He changed it when he started the newsletter. How pathetic is that?”
Kegger acknowledged that he had changed his name but said Steinman had done so as well. “What are the odds that a guy born with the name ‘Steinman’ becomes the publisher of a beer-marketing newsletter?” Kegger said. “I mean, come on. I'm drunk right now but I'm not that drunk."
Posted by teb at November 16, 2005 10:35 AM