(Click here for more Minor Tweaks or here for I Have OPINIONS!!!)
March 23, 2006
CONSUMER E-MAIL: Febreze Scentstories
Dear Febreze,
First of all, I want to say how much I like the idea of Febreze Scentstories. With varieties such as "Exploring a Mountain Trail" and "Strolling through the Garden," your product does more than freshen the air: It also tells a story. I like that.
I have a suggestion. You say that Febreze Scentstories are better than candles. While I'm sure that's true, I'm not certain you really drive the point home to the consumer. Candles are dangerous. You might accidentally burn down the house with them. Scentstories, however, are safe; they almost certainly won't kill you. Consider this slogan: "All The Stink-Killing Power Of Candles Without The Extreme Danger Of Fire."
Just a thought. Keep up the fine-smelling work!
all the best,
Tom
[CLICK "CONTINUED" FOR REPLY]
Thanks for contacting us about Febreze Scentstories, Tom.
We're glad you like Febreze and we really appreciate the creative suggestion you've offered to us. To be honest, we rely on outside advertising agencies to develop concepts and plans.
Thanks for thinking of us, though!
Linda
Febreze Team
P.S. Introducing... Febreze NOTICEables. It's a new air freshener that automatically alternates between two complementary scents for long-lasting freshness. So with each change of scent, the freshness is renewed. Go to our website at www.noticeables.com to learn more. Try Febreze NOTICEables and make the switch for good!
Posted by teb at March 23, 2006 09:36 AM