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April 18, 2006
The McDonald's Story
From the San Jose Mercury News on McDonald’s new campaign to improve its image:
"I wouldn't call it a campaign,” McDonald's Chief Executive Jim Skinner said Monday in announcing the global promotion. “We need to do a better job telling our story.''
Once upon a time, there was an enormous fast-food chain. They sold billions and billions of hamburgers made from questionable beef. They also sold french fries made with artery-clogging trans fatty acids. The company aggressively marketed to children, offering toys to entice them to eat its unhealthy food. Even though it made lots of money, the company didn't pay its workers enough to live on. If these workers complained or attempted to form a union, the company fired them or closed down that restaurant.
After a while, people got mad about all of this. So the company said "Hey, we're going to sell salads too! We'll even put mandarin oranges on them!"
That made everything better. The end.
Posted by teb at April 18, 2006 10:52 AM