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June 14, 2006
CONSUMER E-MAIL: I Can't Believe It's Not Butter!

Dear I Can't Believe It's Not Butter!:
First of all, let me say how much I enjoy I Can't Believe It's Not Butter!. It satisfies my buttery needs. What more can you ask?
It's so good that I've often thought of starting my own knock-off brand called "I Can't Believe It's Not I Can't Believe It's Not Butter!" But then I realized I know nothing about how to manufacture, distribute, or market such a product. Oh well.
Continue!
all the best,
Tom
[CLICK "CONTINUED" FOR REPLY]
Hi Tom,
Thanks for writing!
Thank you for sharing your thoughts about our product. Our corporate goal is "meeting the everyday needs of people everywhere". It is truly rewarding when our consumers feel strongly about our brands and take the time to communicate with us directly.
Our goal has always been to provide consumers with the finest products that scientific research and human skills can develop. A personal commendation such as yours is most welcome and greatly appreciated. It assures us that we are achieving our goal. We will be pleased to share your comments with the appropriate staff.
Thanks for sharing your favorable comments!
Your friends at ICBINB!
Posted by teb at June 14, 2006 09:38 AM
